7 Essential Facts About Shades of Light in Midlothian VA

Shades of Light, headquartered at 14001 Justice Road in Midlothian, VA, operates an 83,000-square-foot facility since 2016 for manufacturing and offices. It offers diverse lighting like chandeliers and eco-friendly LEDs, plus decor and furniture. Founded in 1986, it grew ten-fold by 2021. The company crafts in-house designs and collaborates with notable designers. Additional showrooms exist in Richmond. It serves homes and hospitality with expert services. Explore further to uncover deeper insights into its legacy.

Key Takeaways

Shades of Light’s headquarters is at 14001 Justice Road, Midlothian, VA, in Sommerville Industrial Park.
Their 83,000-square-foot facility, built in 2016, houses offices, warehouse, and manufacturing.
The company employs 200 staff, operating Monday to Friday, 7:00 am to 3:30 pm.
They offer diverse lighting and decor, including chandeliers, furniture, and eco-friendly LED solutions.
Founded in 1986, Shades of Light achieved ten-fold revenue growth by 2021.

Headquarters Location and Operations in Midlothian

midlothian headquarters expansion details

Shades of Light, a prominent name in home furnishings, has established its corporate headquarters at 14001 Justice Road, Midlothian, VA 23113, within the Sommerville Industrial Park in Chesterfield County.

This central hub, constructed in 2016 as an 83,000-square-foot facility, consolidates offices, warehouse, and manufacturing operations.

The company’s growth necessitated Facility Expansion, with an additional 32,000 square feet added in 2020 and the acquisition of an adjacent 25,000-square-foot building at 14121 Justice Road in 2021 for $3.48 million.

Shades of Light expanded with 32,000 square feet in 2020 and acquired a 25,000-square-foot building in 2021 for $3.48 million.

The Midlothian campus supports a national multi-channel retail operation, housing a customer service call center, distribution center, and production facilities where light fixtures are handcrafted. Additionally, the headquarters serves as a key point for customer inquiries, offering support through a dedicated phone line at customer service number.

Employing 200 staff as of October 2021, the location operates with defined Operational Hours for production and warehouse activities, typically Monday to Friday from 7:00 am to 3:30 pm.

This strategic base underpins Shades of Light’s expansive e-commerce and retail presence across the United States, and the company continues to thrive in the Retail industry.

Diverse Product Range for Homes and Businesses

A remarkable array of products defines the inventory at Shades of Light, catering to both residential and commercial needs with an extensive selection of lighting and home decor solutions.

Their Product Diversity shines through an impressive range of lighting fixtures, including chandeliers, wall sconces, lamps, and specialized items like fandeliers and kids’ lighting, alongside indoor and outdoor options.

Beyond lighting, they offer accent furniture, rugs, mirrors, and exclusive decor pieces across styles such as modern, rustic farmhouse, and coastal.

For Business Applications, Shades of Light excels with a dedicated Hospitality Division serving hotels, restaurants, and resorts, while their Designer Trade Program supports architects and builders on tailored projects.

Sourcing top-tier fixtures globally, they meet specific commercial requirements with precision.

From eco-friendly LED solutions to unique materials like driftwood and brass, their offerings ensure both aesthetic appeal and functional excellence for diverse clientele in Midlothian and beyond.

Company History and Growth Journey

Founded in 1986, this Midlothian-based enterprise began as a modest showroom in Richmond, Virginia, with a clear emphasis on distinctive, high-style lighting designs.

Guided by its founding principles of quality and uniqueness, Shades of Light, under the vision of Ashton Harrison, operated as a single-store entity for 25 years before transitioning ownership in 2011 to entrepreneurs Bryan Johnson and Chris Menasco.

The company’s evolution phases are marked by significant growth, transforming from a local retailer to a multi-channel powerhouse.

By launching a nationwide catalog and a robust online platform, it gained national recognition as a premier lighting source.

Physically, it expanded with an 83,000 sq ft headquarters in Chesterfield County around 2015, consolidating operations.

Over the last decade, Shades of Light achieved ten-fold revenue growth and consistent double-digit increases, earning accolades as one of Richmond’s fastest-growing companies by 2021.

Unique In-House Designs and Collaborations

Innovation stands as a cornerstone for the Midlothian-based lighting company, which has carved a niche through its unique in-house designs and strategic collaborations.

Shades of Light excels in In House Creations, with artisans crafting pendants, lampshades, and outdoor lights at their Richmond workshop.

Shades of Light shines with In House Creations, as skilled artisans handcraft stunning pendants, lampshades, and outdoor lights in their Richmond workshop.

Their curated collections span traditional to modern styles, including the handcrafted Colonial Metalcrafts line made from copper and brass, catering to historical replication needs.

Equally impressive are their Designer Partnerships, forging exclusive collections with renowned creators like Erin & Ben Napier and Chris Loves Julia.

These collaborations blend timeless and contemporary aesthetics, offering chandeliers, sconces, and pendants in distinct styles and finishes.

For instance, the Chris Loves Julia line features bold, moody tones, while Erin & Ben Co. draws from vintage inspirations, with all pieces assembled in Virginia.

Nationally recognized, Shades of Light continues to lead in innovative lighting design through these efforts.

Additional Retail Locations Around Richmond

Shades of Light extends its presence beyond Midlothian with notable retail locations in the Richmond area, starting with the primary Richmond Showroom at 4924 West Broad Street, where customers can access a comprehensive selection of lighting products alongside expert guidance and specialized services like lamp repair.

Additionally, the Decorating Outlet at 9912 Midlothian Turnpike offers a unique shopping experience focused on discounted items, including closeouts, samples, and scratch-and-dent merchandise from their catalog and online operations.

These two locations cater to distinct customer needs, balancing full-line retail with bargain-focused offerings in the region.

Richmond Showroom Highlights

Nestled in the heart of Richmond, the Shades of Light showroom stands as a beacon for interior design enthusiasts seeking unique and high-quality lighting solutions.

This location offers an impressive array of fixtures, from modern chandeliers to vintage-inspired lamps, catering to diverse aesthetic preferences.

The showroom serves as a hub for inspiration, showcasing expertly curated displays that highlight the latest trends in Interior Styling.

Beyond its stunning collections, the Richmond showroom hosts engaging Showroom Events, including design workshops and product unveilings, where visitors can interact with experts and explore innovative lighting ideas.

This space not only provides exceptional products but also fosters a community for design aficionados, making it a must-visit destination for enhancing any home or commercial space.

Decorating Outlet Features

A hidden gem for budget-conscious design enthusiasts, the Decorating Outlet at 9912 Midlothian Turnpike, Richmond, VA 23235, offers an exceptional shopping experience distinct from the main Shades of Light showroom.

Located at the intersection of Robious and Midlothian Turnpike, this outlet serves Richmond and nearby areas with unbeatable deals on lighting, rugs, accent furniture, and home decor.

Known as a bargain hunter’s treasure trove, it features closeouts, one-of-a-kind samples, and scratch-and-dent items at remarkable prices.

With Weekly Additions of fresh merchandise, the Decorating Outlet ensures a dynamic inventory, making every visit a chance for Bargain Finds. Popular among DIYers and decorators, this independent discount arm of Shades of Light is a must-visit for unique, budget-friendly treasures.

Customer Service and Multi-Channel Shopping

How does a specialty retailer like Shades of Light ensure a seamless customer experience across various platforms? By integrating robust customer service with multi-channel shopping options, Shades of Light offers support via phone, email, and in-store at their Richmond Showroom and Decorating Outlet. Their Customer Care team, backed by thorough ServiceTraining, handles inquiries during extended hours, while MobileOrdering enables 24/7 purchases through a user-friendly website. Despite occasional online glitches, account access for order tracking enhances convenience.

The emotional impact of their service is evident in customer experiences:

Customer Need	Shades of Light Response
Urgent lighting solution	Expert showroom guidance
Damaged item frustration	Swift 48-hour resolution process
Return policy confusion	Clear 60-day standard return terms
Seamless shopping desire	Multi-channel order integration

Additionally, their Designer Trade Program and Hospitality Division cater to specialized needs, ensuring a cohesive experience across all touchpoints.

Community Presence and Reputation

Shades of Light, headquartered in Midlothian, VA, demonstrates a robust commitment to local engagement through consistent support of charities like Feed More and Habitat for Humanity, alongside hosting community events such as hiring fairs at Gather Midlothian.

Its impact on the area is evident in the expansion of its facilities, including an 83,000 square foot space built in 2016, which supports employment and artisan production in Virginia.

Additionally, the company’s regional trust is shaped by its recognition as “Richmond’s Favorite Outlet” and its long-standing presence since 1986, fostering a notable reputation within the community.

Local Engagement Efforts

Commitment to community defines the ethos of Shades of Light in Midlothian, VA, as the company actively engages with local and national charitable organizations.

With a core value of “Giving Back,” they support entities like Feed More, Caritas, Habitat for Humanity, and VCU Massey Cancer Center in the Richmond area, alongside national groups such as Thurgood Marshall College Fund.

Their dedication shines through participation in Philanthropic Events, including donating chandeliers for the Hallsley Casino Night & Auction and sponsoring the Massey Street of Hope, which raised significant funds for cancer research.

Additionally, Shades of Light fosters Community Volunteering, encouraging staff involvement in local initiatives, reinforcing their reputation as a socially responsible business committed to enriching the lives of those around them.

Area Impact Highlights

A cornerstone of the Richmond area since its founding in 1986, Shades of Light has grown from a modest single showroom into a nationally recognized retailer and manufacturer of unique, high-style lighting and home décor.

Based in Midlothian, VA, the company’s community presence bolsters local Economic Effects through its headquarters, showrooms, and a 50,000 sq. ft. manufacturing facility employing in-house artisans.

Its operations also contribute to Environmental Impact by supporting sustainable design practices.

Highlights of Shades of Light’s area impact include:

Operating as a Richmond lighting institution for decades.
Sponsoring local events like the 2023 Richmond Symphony League Designer House.
Providing jobs and economic growth through its expansive facilities.
Curating one of Virginia’s finest lighting selections in its showroom.

Regional Trust Factors

Nestled in the heart of Midlothian, Virginia, Shades of Light has cultivated a robust community presence since its inception in 1986, evolving from a modest Richmond showroom into a trusted regional entity. With headquarters and retail outlets strategically located, it serves Chesterfield, Hanover, and beyond, earning recognition as one of Richmond’s fastest-growing companies by Richmond BizSense.

Their commitment to sustainability efforts and ethical sourcing enhances trust, alongside support for local charities like Feed More and national causes like Thurgood Marshall College Fund. Below is a snapshot of their community impact: